Bernard TRAN Content Creation | Generative AI | Photo | Video | Editing | Motion Design | Drone | Virtual Tour | Graphic Design | Music
Bernard TRAN Content Creation | Generative AI | Photo | Video | Editing | Motion Design | Drone | Virtual Tour | Graphic Design | Music
MY ACTIVITIES & HOBBIES
Artistic Creation is the reason of my humble existence.
Passionate about art in general since my childhood and particularly about computer-assisted creation when I got my kid hands on an Amiga 500 Plus in 1991.
So it was with the antic Deluxe Paint / Protracker softwares, and as only available weapon, a simple ball mouse that I was able to introduce myself into drawing and music on my own without a pencil nor instrument.
Something like 30 years have passed since then, now working a lot as freelance from my home, I had to equip myself with an image/sound work studio in a dedicated room, which also turned to be my little chill place and creative escape…
GRAPHIC ARTS
Drawing, my very first passion, just paper and a pencil...
From my point of view, graphics design, web design, digital painting are extensions of this art.
The logical evolution was the graphics tablet with screen in order to unleash myself from constraints and finally break the creative glass ceiling.
PHOTOGRAPHY & VIDEO
First of all, a great cinephile in quest of ever more aesthetically polished images...
In shooting, I am constantly trying to produce images with a "cinematic" character, and to do this, getting myself equipped with recent hybrid cameras became essential. In addition, coupled with bright and anamorphic lenses, they are capable of remarkable technical feats.
Over the years, I have been able to experiment with all kinds of shots while accumulating quite a bunch of equipment : hybrid camera, DSLR, action cam, drone, 360, gimbal stabilization, studio lighting, etc.
But ultimately, the keystone is the “eye” that I had to shape up in order to achieve my artistic ambitions and infuse this much sought-after character into every single of my images.
ARTIFICIAL INTELLIGENCE
The use of generative AI in the field of Art in the broadest sense is a double-edged sword. It allows anyone to mass-produce all sorts of meaningless content, but if it is used intelligently and by artistically or technically skilled people, the results obtained can be extremely qualitative. I believe that it is futile to oppose technological evolution and inevitability. This is why, while putting my own safeguards in place, I have chosen to introduce these new "augmented tools" into my artistic workflow.
MUSIC
In my home studio, you will find many musical devices and instruments :
Guitar, bass, drum machines, drumpads, synthesizers and numerous keyboards.
My computer music softwares of choice come from Native Instruments which excels in hardware/ software ergonomics, as well as the iconic FL Studio I discovered in 2003.
VIDEO GAMES
VIRTUAL REALITY
Gamer since my childhood on PC and console, I now share these passionate family moments with my 3 teenagers at home.
I have a great interest in recent next gen technologies which are milestones in terms of photorealism, as well as VR technology which radically immerses us in it.
At the crossroads of the arts, between cinema and music, from interactivity mixed with virtual reality, this leads me to believe that this is where everything will converge in a very near future...
HOBBIES
Iwagumi aquascaping, aquariums, terrariums, nature and Japanese Zen are for me a fundamental source of inspiration by its sophistication through simple and raw elements.
A major artist in this field to me, the late Takashi Amano, initiator of aquascaping in the world, who greatly influenced me in the way of perceiving Nature and Man, as well as their respective place in an ecosystem where each element is complementary to another.
Resulting for me in the end, a perpetual quest for this harmony in structure and mindset...
B e r n a r d T r a n | +33 652 090 622 | t r a n . b e r n a r d @ g m a i l . c o m